Heineken Experience: Tickets and Tours

The Netherlands is renowned for its beer, and Heineken is arguably the best-known of all Dutch tipples.

Heineken Experience tickets will allow you entry into the original Heineken Brewery where you will enjoy a tour of the facilities — and learn the history behind the red star in its logo. The experience ends on the brewery’s rooftop where you’ll be privy to a breathtaking view of Amsterdam.

The tour includes two beers and visitors all agree — the Heineken Experience is sure to quench your thirst, whether it is for knowledge, memorable moments or the refreshing amber liquid.

Here's all you need to know about Heineken Experience, one of the most exciting attractions in Amsterdam.

How much do Heineken Experience tickets cost?

There are a number of different versions of the Heineken Experience, each with a unique twist and a corresponding price tag. As this is a brewery tour where alcohol will be served the Heineken Experience only accommodates adults over the age of 18.

• The Heineken Experience: €21
• The Heineken Experience with rooftop access: €25
• The Heineken Perfect Match Experience: €33
• The Heineken Live Your Music Experience: €39
• The Heineken Vip Experience: €55

How do you skip the line?

Because Heineken is one of the most recognizable brands in the world, it goes without saying that the original brewery is a popular destination. If you want to beat the crowd, you can do so by booking skip-the-line tickets to the Heineken Experience.

The tickets will allow you to choose the day of the tour as well as your preferred time slot — all that’s left for you to do is show up and enjoy!

Who is eligible for discounts?

Only holders of certain I Amsterdam City Card will qualify for discounts at the Heineken Experience.

Holders of I Amsterdam City Card get 25% discount on admission, while Go City Amsterdam Pass and Explorer Pass holders get free admission, which is only valid for the standard Heineken Experience.

Remember to take your card to qualify for the special prices. If you want to gain entry using your card, you will still need to reserve a date and timeslot online.

Should you book in advance?

Absolutely. Booking in advance is crucial if you want to enjoy the Heineken Experience during peak times, like just before sunset. It also allows you to skip the ticketing line on arrival and you’ll be able to choose your preferred timeslot.

Booking the Heineken Experience in advance also means you don’t have to worry about the tour being sold out.

What are included in Heineken Experience tickets?

Choosing the best version of the Heineken Experience largely depends on how you want to explore this fabled old brewery.

For instance, sports lovers will enjoy the Heineken Perfect Match Experience — which offers the opportunity of combining the brewery tour with a Johan Cruijff Arena Stadium tour. Can you shout “gooooaaaaal?!”

The Heineken Experience is the standard tour on offer, and it features a 1.5 hours tour during which you will explore the old brewery. For a couple of euros extra, you can add a visit to the brewery’s rooftop where you’ll enjoy one more beer. Great beer with great views, what more can you want?

The Heineken Live Your Music Experience is perfect for music lovers as it includes entry into the Our House Museum — the first electronic music museum in the world. Move your body to the beat and then go cool off with a couple of cold ones.

The dedicated beer aficionado should consider the Heineken VIP Experience. This 2.5-hour tour comes with a Heineken connoisseur as guide and includes your own personalized Heineken gift. The tour also features a secret bar where you can enjoy Heineken’s five premium beers and nibble on delectable bar snacks.

Are there any combined tickets including Heineken Experience and other attractions?

Combining your Heineken Experience with another tour provides great value for money and it will transform your day into an unforgettable occasion.

Heineken Experience with Amsterdam canal cruise

By adding a cruise in Amsterdam canals to your Heineken Experience you will create a fitting way to either start or end your brewery tour. Spent 1 hour in oone of the most popular boat tours in Amsterdam, where you’ll pass by famous landmarks like the Rijksmuseum, the Jewish Quarter and the Anne Frank House.

The cruise will also pass some of the best examples of architecture dating from the Dutch Golden Age. Learn how this period of growth and prosperity set the stage for industries like the Heineken Brewery to flourish.

What better way to cap off a canal cruise than by visiting the Heineken Brewery and sampling the world-famous brew?

The Heineken Experiences offers much more than just an opportunity to drink beer and you’ll see exactly how the beer was made — while gaining insights into interesting stories and anecdotes surrounding the brewery.

What will you see inside?

The Heineken Experience offers a unique glimpse into the old Heineken Brewery. The site was abandoned in 1988 when Heineken moved to newer and larger facilities. However, shortly after its closure, the brewery was opened as a museum that tells the story of Heineken and shows the brewing process.

Visitors can explore the building on their own or with the help of an audio guide. Heineken Ambassadors are stationed throughout the brewery and will answer any questions you may have as well as demonstrate certain aspects of the brewing process.

The Heineken Experience includes two beers at the brewery bar, making it as refreshing as it is informative.

How to get there?

The Heineken Brewery is located just outside of central Amsterdam, in a neighborhood called De Pijp. It’s 2.5 kilometers from the Central Station — and the 30-minute walk will take you through the infamous Red Light District and past the Amsterdam Dungeon and the Royal Palace.

If you want to use public transport, simply board the pink number 24 tram line and stop at the Marie Heinekenplein. From there, the brewery is a short walk.

What are the opening times?

The Heineken Experience is open every day of the week, right throughout the year. However, the opening hours differ over the weekends.

• Sunday to Thursday: 10:30 AM to 7:30 PM
• Friday and Saturday: 10:30 AM to 9:00 PM

The last entry on Sundays to Thursdays is at 5:15 PM. The last entry on Fridays and Saturdays is 6:45 PM. The Heineken Perfect Match Experience, as well as the Heineken Live Your Music Experience, are only available over the weekend.

When is the best time to visit the Heineken Brewery?

Sunday to Thursday is the best time of the week to visit the Heineken Brewery. If you want to enjoy the view from the brewery’s rooftop, you should consider going on either on Monday or Tuesday as these are the quietest times.

The best time of the year to visit the brewery is during the months of April and September as the days are nice and long and you’ll enjoy good weather.

Which other attractions can be visited in Amsterdam?

• Amsterdam Royal Palace
• This is Holland
• Arena Stadium

Travel tips

• Because the Heineken Experience takes place in a 19th-century brewery it is not wheelchair accessible.
• No children are allowed inside the brewery, not even when accompanied by adults.
• Remember to book your date and timeslot when using an Amsterdam City Card.
• Take your ID, as it may be necessary to produce it upon entry.
• Right of admission is reserved and the brewery may refuse entry to visitors if they are intoxicated, underage or if they lack proper identification.
• If you are using a combination Amsterdam canal cruise with this tour, allow enough time to travel from the canal cruise to the Heineken Experience.